QUEEN OF HEARTS
Creative Direction
Campaign & Media Strategy
Art Direction
The Queen of Hearts podcast launch brought a bold and playful energy to the dating game format, hosted by Drag Race alum Jujubee. Vibrant social content, NYC Pride parade floats and omnichannel branding captured the fun and inclusive spirit of the show, redefining audio-first dating experiences.
social videos
The social videos introduced audiences to the playful, cheeky energy of Queen of Hearts. The videos feature Jujubee explaining the game rules with her signature charisma, setting the state for the podcast’s unique format.
NYC Pride March Parade float, june 2022
The Queen of Hearts campaign took center stage at the NYC Pride March in June 2022 with a bold, show-stopping float. The mockups came to life with Jujubee commanding attention in a golden gown atop the float, surrounded by rainbow accents and playful branding. The final execution celebrated love, inclusivity and connection, creating a larger-than-life moment that resonated with both Pride attendees and podcast fans.This activation seamlessly blended creative design with experiential marketing, positioning Queen of Hearts as a podcast that embraces joy and authenticity.
