Wondery Means Business
Creative Direction
Campaign & Media Strategy
Art Direction
Wondery Means Business redefined how business podcasting is marketed. Through bold visuals, reimagined business acronyms like “MBA – Make Business Accessible,” and creative activations, the campaign positioned Wondery as a leader in the genre. Key elements included a Times Square billboard, a video showcasing Wondery’s business content and strategic media partnerships with Forbes and The Hollywood Reporter.
TimeS Square billboard: wondery’s top business shows
A bold Times Square activation featured striking visuals of Wondery’s business podcasts and playful reinterpretations of business acronyms.
The hollywood reporter: sponsored takeover
A sponsored content takeover highlighted Wondery’s top business podcasts with interactive designs and exclusive clips, tailoring the content to The Hollywood Reporter’s audience. This activation strengthened Wondery’s position as a go-to source for insightful, entertaining business storytelling.
forbes press piece
The campaign received national recognition in Forbes, positioning Wondery as a leader in business podcasting. The piece emphasized Wondery’s innovative approach to making business content relatable and accessible while featuring exclusive video content and the creative use of media channels.
metro north print campaign
Wondery Means Business brought inspiration to the Metro North line, targeting New York’s relentless go-getters. Featuring shows like How I Built This and The Best One Yet, the campaign paired striking visuals with clever reimaginings of business acronyms. This activation transformed a daily commute into a reminder that success starts with the right story.