Mr.ballen x la chargers

Creative Direction
Campaign Strategy
Brand Partnership Coordination

The MrBallen x LA Chargers activation brought true crime storytelling to SoFi Stadium’s iconic Infinity Screen, reaching 70,000 fans. Known for his Strange, Dark, and Mysterious Stories podcast, former Navy SEAL MrBallen captivated audiences with his narratives. The campaign featured Chargers legends Shawne Merriman and Josh Kelley reacting to a gripping episode, blending the thrill of sports with the intrigue of true crime and expanding MrBallen’s fan base.