’Tis The grinch holiday podcast
(seasons 1 & 2)
Creative Direction
Campaign & Media Strategy
Art Direction
The ‘Tis The Grinch Holiday Podacast campaign celebrated the mischevious charm of The Grinch while promoting Wondery’s holiday-themed podcast. Spanning two seasons, the campaign leveraged iconic imagery, digital billboards, live events and brand collaborations to engage audiences of all ages.
Both seasons reached #1 on Apple Podcasts’ Kids & Family chart.
how to podcast
Our live-action Grinch stole the show on social with hilariously “helpful” podcasting tips. This wasn’t just content; it was character-driven comedy that brought Grinch to life across Facebook, Instagram, Twitter and TikTok. A masterclass in making the grumpiest character relatable to a modern audience.
live stream with the grinch
Live, unscripted and delightfully unpredictable. The Grinch’s live stream gave fans a front-row seat to his antics, blending improv and audience interaction. By mimicking the energy of a live interaction, the video created a buzz-worthy moment that brought The Grinch closer to the audience.
TimeS square billboard: star-studded lineup (season 2)
The Grinch is back and bigger than ever– literally. The billboard revealed the more rendered, animated version of our green anti-hero. As the red curtain draws back, a dazzling lineup of celebrity guests is revealed, setting the stage for a season that’s as bold as the city lights. The message was clear: this isn’t just a podcast, it’s a headline act.
TimeS square billboard: whoville ski stunt (season 1)
Chaos meets comedy in this billboard, where The Grinch, straight out of classic illustrations, crashes his way into Times Square. From Whoville’s snowy peaks to his late night desk this animated sequence combined nostalgia and irreverence, reminding audiences that this isn’t your typical holiday tale.
Alexa collaboration
“Alexa, what’s The Grinch up to?” Season 2’s cross-promotion invited fans to interact with The Grinch through custom Alexa responses. This playful activation brought Whoville’s grumpiest resident into homes, adding a touch of holiday mischief to everyday routines.
ring collaboration
The Grinch crashed the holiday seasonal, literally, with a custom Ring doorbell activation. From Season 1, this interactive feature delighted users as The Grinch made surprise appearances, turning an everyday device into a memorable brand moment.
wsj press piece
When The Wall Street Journal highlights your campaign, you know you’re making waves. This piece positioned Wondery’s marketing strategy as a game-changer, blending Hollywood-scale promotions with innovative podcast branding. It’s not just about advertising a show; it’s about redefining an industry.
Westfield century city activation (los angeles, ca)
Every great idea starts as a sketch. Here we brought Wondery’s Holiday Adventureland to life step by step, beginning with 3D renders that set the scene. The live photos capture the magic in full swing, from kids crafting snow globes to families snapping photos with The Grinch himself. This was more than just an event. It was a blueprint for turning bold concepts into unforgettable holiday moments.
The Hollywood Reporter: sponsored takeover
‘Tis The Grinch Holiday Podcast took over The Hollywood Reporter with responsive skins and custom video ads, showcasing the show’s celebrity guest roster. This digital activation ensured that industry leaders and entertainment enthusiasts alike wouldn’t be able to ignore Whoville’s biggest talkshow.
