EXHIBIT C: YOUR PARTNER IN TRUE CRIME
Creative Direction
Campaign & Media Strategy
Art Direction
Exhibit C established Wondery’s true crime sub-brand as the go-to destination for mystery lovers. Through activations like Times Square billboards, organic and paid social videos, and partnerships with Cinespia and The Hollywood Reporter, the campaign drew listeners into the world of cults, scams and cold cases. Social content featured hosts like MrBallen and Candice DeLong launched Exhibit C’s social channels, connecting true crime fans everywhere.
social launch video
We introduced Exhibit C’s social channels across Instagram, TikTok and Facebook. Featuring clips of top hosts like MrBallen and Candice DeLong, the video celebrated the breadth of Exhibit C’s true crime catalog while inviting fans to join the conversation.
brand campaign video
The campaign video placed the audience in the role of the “armchair expert,” following a trail of clues that led directly to Exhibit C’s top podcasts.
TimeS Square billboard
The billboard showcased the thrill of discovery and the creative invited the passerby to step into the role of the “armchair expert.” The billboard teased the mysteries waiting to be unraveled on Exhibit C.
the hollywood reporter:
sponsored takeover
The Hollywood Reporter sponsored content featured listener testimonials and exclusive insights from hosts like Candice DeLong (Killer Psyche) and the duo behind Scamfluencers. The takeover underscored Wondery’s commitment to well-researched, engaging and empathetic storytelling in the true crime genre.
cinespia activation
Set against the backdrop of the Hollywood Forever Cemetery, the Exhibit C activation with Cinespia brought the brand to life. With a pop-up featuring exclusive merch, a photo moment for fans and the chance to win a free subscription to Wondery+, the activation captured the spirit of true crime fandom. The experiential event resonated with the Halloween season, creating a memorable moment for Cinespia’s film-loving audience while introducing them to Wondery’s thrilling content.