Summer of Wow Campaign

Creative Direction
Campaign Strategy
Influencer Marketing

The Summer of Wow campaign brought Wondery’s Kids & Family content to life with a season-long activation designed to engage families on summer adventures. Partnering with Apple Maps, Wow in the World hosts Guy Raz and Mindy Thomas shared their favorite road trip spots, creating a curated guide for curious explorers. This campaign also featured custom influencer boxes filled with summer essentials, promoting Wondery+ and inspiring families to discover their WOW.